In a significant move, Apple has confirmed that it will bring widespread changes to the iPad ecosystem in the European Union (EU) this fall. The changes, which were initially introduced for iPhones, are a result of the Digital Markets Act by the European Union, aimed at preventing monopoly abuses and opening up the tech landscape.
New Capabilities for Developers
Starting this fall, developers can choose to adopt the Alternative Business Terms for Apps in the EU on iPadOS. These terms will include new capabilities and options, allowing users to download apps from alternative marketplaces rather than just the Apple App Store. This move marks a significant shift in Apple’s approach to its ecosystem and offers developers more freedom and flexibility.
Customizable Default Apps and Payment Methods
The changes coming to iPads in the EU will also enable users to pick their own default browser and search engine, rather than being limited to Apple’s default options. Additionally, contactless payment methods will no longer be limited to Apple Wallet and Apple Pay, as developers will have access to APIs that allow the use of NFC technology in their banking and wallet apps.
Core Technology Fee Adjustments
Apple has also announced adjustments to the Core Technology Fee (CTF) for developers. If the same app is installed on both iPhone and iPad, it will only count as one install towards the first million install threshold. Furthermore, developers with no revenue, such as those with free apps without monetization, will not be required to pay the CTF. Small developers, those with less than €10 million in global annual revenue, will receive a three-year free on-ramp to the CTF to help them create innovative apps and grow their business.
A Changing Landscape
These changes to the iPad ecosystem in the EU will significantly impact the way users and developers interact with Apple’s devices. While many developers may continue using the Apple App Store, the new options available to them could lead to a shift in the market. The real question is whether other countries will adopt similar laws, forcing Apple to make these changes on a global scale.
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