Apple Apologizes for Controversial “Crush” iPad Pro Ad

Key Points:

– Apple has issued an apology for a recent iPad Pro advertisement that showcased the device’s power by crushing various objects

– The ad, which featured a giant robot crushing a car, a baseball bat, and a pile of books, among other things, was criticized for its violent and destructive nature

– Apple stated that the intention of the campaign was to demonstrate the iPad Pro’s strength and versatility, but they acknowledge that it may have come across as insensitive and unintendedly destructive

Our Hot Take:

Well, Apple, we’ve got to give it to you – you really knew how to crush it with that ad! But, we guess when you’re trying to sell a super-powered tablet, sometimes a little (or a lot) of destruction is in order. Still, next time maybe try showcasing the iPad Pro’s creativity features instead of its crushing capabilities? Just a thought!

🤯💡 #AppleApologies #iPadPro #CrushCampaign #HotTake.
Original Article: https://www.usatoday.com/story/tech/2024/05/10/crush-apple-ipad-ad-apology/73646375007/