Amazon Prime Video Ads: Getting In Your Face

Key Points:

– Amazon is testing more intrusive ads on Prime Video, according to a report by The Information.
– The new ads will appear before and during shows, not just in between episodes.
– Users may see multiple ads per episode, and some shows may have more ads than others.
– Amazon is looking to increase ad revenue as it faces growing competition from other streaming services.

Hot Take:

Well, folks, it looks like our beloved Amazon Prime Video is about to become a little more… intrusive. I mean, who doesn’t love a good interruption while they’re trying to enjoy their favorite shows? I’m sure we’ll all be on the edge of our seats, waiting with bated breath for the next ad to pop up. And let’s not forget, this is just Amazon’s way of keeping up with the competition. I mean, if Netflix and Hulu can serve up ads like a never-ending buffet, why can’t Amazon? So, grab some popcorn and get ready for a commercial break that’s longer than the actual show. #AdLovin’ #StreamingShenanigans #PrimeTimeForAds
Original Article: https://www.theverge.com/2024/5/8/24151951/amazon-prime-video-pause-trivia-ads-announcement