Gruesomely Arrogant: Artists Denounce Apple’s “Crush!” iPad Ad

Key Points:

– Apple released a new iPad Pro ad called “Crush” that features artists passionately expressing their love for the device. (The Verge)
– Some artists have taken issue with the ad, claiming it’s manipulative and overly dramatic. (The Verge)
– One artist, named Sarah McColley, created a parody of the ad called “Crush on Consumerism” that pokes fun at the exaggerated emotions in the original. (Twitter)
– Apple has a history of creating emotionally charged ads, but this one seems to have struck a nerve with some in the creative community. (The Verge)

Hot Take:

Well, folks, it looks like Apple’s latest iPad Pro ad has left a few artists feeling a little…crushed. I mean, who knew that using an iPad could evoke such strong emotions? I guess it just goes to show that technology really can touch our hearts (and our wallets). But seriously, if Apple wants to keep making ads that make us feel like we’re missing out on something if we don’t buy their latest gadget, they might want to consider adding a disclaimer: “Warning: May cause an uncontrollable urge to buy an iPad Pro and express your feelings in a dramatic, over-the-top way.” And for those of us who prefer a more subtle approach to technology, maybe we’ll just stick to our trusty laptops and keep our emotions in check. #AppleAds #iPadPro #CrushOnTech #KeepItReal. (Note: This hot take is meant to be light-hearted and humorous, not a serious critique of the ad or the artists’ reactions to it.)
Original Article: https://www.pcmag.com/news/gruesomely-arrogant-artists-denounce-apples-crush-ipad-ad